What are private jets for: to play or to work with?
Most of the people take private jets as ravenous oxygen consumers and carbon producers, ostentatious money wastes for social self – affirmation. Take Paris Hilton, sun gleaming on her dark Gucci glasses, coming down the stairs of the G550 jet with her pet dog Tinkerbell in the luxury leather puppy bag of Louis Vuitton. Or, say, private Boeing 727 bringing huge letters TRUMP along its body, and its proud owner standing in front of it.
To contradict that opinion, Salonti started publicity campaign which means to show practical usefulness of the private jets. For example, one ad says that most devoted users of the private jets do not seek comfort – they are accountants and look for benefit. Another one goes like this: "Certainly, private jets make a statement. Ours say ‘I’ve got work to do.’ “
Skeptics will argue that is typical marketing-speak – to save money with private jets? But there are two inarguable realities in the ad. First, modern self-made rich persons pay much attention to real marketing, they do not care of fame and glitter. They think about their lives’ improvement with a product, and have no interest in paparazzi. Add current environmental and economic problems, and Salonti publicity will make a gold with modern more-conscientious rich men.
Second, the only luxury modern rich persons accept absolutely is time. If private jet can save them two hours for communication with their client or family they willingly pay for that. Most of the private jet owners identify time as the reason for buying a jet. (Sure, they can honestly mistake about it).
There is a big difference of the opinions between public and jet owners about usefulness of the private jets. But when it goes about ability to sell Salonti may be the fine teacher for many top-ranked companies: Our product is the tool, not the toy!
